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About

About Vesk Group

Updated 16 October 2026

Vesk Group is a senior team across departments that executes fast and well for small businesses, without them paying for a full team. This page says who is behind it, how we work and where from.

In short

  • Vesk Group is a brand: it is operated by Arbore Pruina S.A. de C.V. (Mexico City) and APRed Software Corp. (Toronto).
  • Eduardo Gasca is the founder of Arbore Pruina, the group behind Vesk Group.
  • A senior team works from Mexico City; we serve small businesses in Canada, in English, and in Mexico, in Spanish.
  • You pay a monthly plan in tokens, meet the senior lead every month, and the first month is guaranteed.
  • Contact: contacto@arborepruina.com.

Contents

  1. 1. Who we are
  2. 2. Who is behind it
  3. 3. How we work
  4. 4. Where we work
  5. 5. Contact

1. Who we are

Vesk Group is a senior team that works for small businesses as their outside department. Today Software is available, Marketing is in early access, and Finance, Legal, HR, Sales and Logistics are coming soon, with a waitlist.

We serve businesses of 5 to 30 people where the owner decides, in any sector. Since 2019 we have shipped more than 20 products, among them the operations platform for Lomesi across 7 public medical units in Mexico, the Harrison Nutrition app, and the brand identity, website and strategy for Mittel.

2. Who is behind it

Eduardo Gasca is the founder of Arbore Pruina, the group behind Vesk Group. He takes part in the meetings with clients and in defining the requirements of each project.

Every project has a senior lead you meet with every month. On this page we do not publish the names or photos of other people on the team.

3. How we work

  • Tokens. You pay a monthly plan in tokens. Every task has a fixed size in tokens and is quoted before work starts. The plans are in the pricing section.
  • Monthly meeting and platform. A one-hour meeting every month with the senior lead and a weekly project update. The platform, web and app, shows every task, every bug and every token.
  • Senior, and reviewed by people. Only senior specialists touch your project. AI makes them faster; the decisions and the code review are done by people.
  • Everything in your name. The code, infrastructure and accounts (domains, ad accounts, profiles) are in your name from day one.
  • First month guaranteed. If it does not convince you, we refund your money, and you get 8 bonus tokens in that first month.

4. Where we work

We serve small businesses in Canada, in English, and in Mexico, in Spanish, with the same care in both markets. The senior team works from Mexico City. Depending on where your business operates, the company you contract with is:

Your business operates inCompany you contract withCity
CanadaAPRed Software Corp.Toronto, Canada
Mexico and the rest of Latin AmericaArbore Pruina S.A. de C.V.Mexico City, Mexico

Vesk Group is not a company by itself: it is the brand both of them operate under. The legal details are in the terms and conditions and the privacy policy.

5. Contact

Write to us at contacto@arborepruina.com. If you would rather talk, book a call: 30 minutes to see whether we are the right team, and if we are not, we tell you.

Keep reading

  • Vesk Software
  • Vesk Marketing
  • Terms and conditions
  • Privacy policy

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Vesk Group

Vesk is a senior team across departments that executes fast and well for small businesses, without them paying for a full team.

A brand of Arbore Pruina and APRed

Operated by Arbore Pruina S.A. de C.V. (Mexico City) and APRed Software Corp. (Toronto). Contact: contacto@arborepruina.com

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  • Vesk Logistics

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